New HR website for Kentico Software
Introduction
I worked for Kentico for a year in a marketing position for the HR department. As the main task, I was given the launch of a new website, which they had been struggling with for a year and it still wasn't finished. So it was my job to go through the site, analyze its flaws, design a new wireframe and ensure production and launch. We had the website created within 3 months.
Initial analysis
The HR department had extensive research in the field of personnel. They had developed an analysis of who their applicants/web users are. It was easy to get basic information about their site, what they are looking for on the site and who Kentico wants to attract.
It was my job to analyze the results from Google Analytics regarding the movement of users on the website. A user movement tracking system was also deployed on the website, which we later replaced with Microsoft Clarity. With these tools, we were able to identify how deep users were getting on individual pages and adjust their layout accordingly.
Thanks to data from GA and questionnaire research, we focused on shortening and reorganizing the content on individual pages. We identified how difficult it is for users to access key information such as job listings, company information, and job application forms.
We adjusted the layout of the menu based on the card sorting method with members of the HR team. This resulted in a simple user menu with drop down sections and a clear structure.
Wireframe
Thanks to these findings, I started working on the wireframe of individual pages. For some pages, it was only a slight modification of the current structure (e.g. Contact).
Others were created entirely with a new structure. This was, for example, the Our Story page. It was enriched with a section with significant numbers. There was also a timeline with important company milestones and a short paragraph from Petr Palas.
A short video was also included, to which I also added subtitles and a widget with the logos of organizations that Kentico supports.
On the position offers page, we adjusted the display of the offer cards. We added maximum and minimum default card display and their alignment. We've also adjusted the layout of the position description for individual cards. We also placed the form in the upper third so that it is immediately visible and the job applicant does not have to look for it. For mobile viewing, we also placed a button with an anchor to move to the form in the upper third.
As part of the website modification, we also focused on the design of thank you pages, 404 and automation settings in the CMS for managing contacts and setting up follow-up emails when filling out forms.
Testing
Testing of the new website took place among permanent and newly hired employees, who gave feedback on the entire recruitment process via a form. Testing took place by assigning various tasks, e.g. apply for a certain position or sign up for a newsletter.
Based on testing, we fixed minor automation flaws and fixed bugs on the site.
Conclusion
The website was prepared in a new form within three months. The overall launch then took place a month later. In June of the same year, a redesign took place according to the new visual identity associated with the division of the company.
